Apply system thinking to connect the various industry and societal forces in a causal model that captures the large-scale trend variations
A long-term forecast cannot be based on extrapolating from the past but must account for holistic changes in society, trends, climat, and industry shifts. In turn, this can be done if the relationship between these effects is properly mapped, and then modeled.
1. Mapping the industry: Teranalytics worked very closely with the customer to understand and capture the strategic thinking of the C-level suite
2. Modeling the industry: using data and tested hypotheses, Teranalytics developed a System Dynamic model calibrated to the past and predictive of the future.